Established in 2023, THEFRONTROWSTUDIOS was born in the heart of Cairo.
Known for its balance of timeless essentials and statement pieces, the brand creates collections that feel effortless, feminine, expressive, and confident.
Designed for women who know what they want out of life and go after it, THEFRONTROWSTUDIOS approaches dressing as a reflection of the inner self and one of the most powerful forms of communication.
Built around community, culture, and lifestyle, THEFRONTROWSTUDIOS offers a distinct perspective on both life and style.
Malak Hany is the founder and creative director of THEFRONTROWSTUDIOS, an Egyptian lifestyle brand built around personal style, self-expression, and the relationship between fashion and identity.
Her journey into fashion began with a passion for writing and visual storytelling, which shaped her approach to creativity and the way she understands the power of image, perception, and personal expression.
Her experience spans fashion editorial, creative direction, production, and marketing, including her work with Maison Pyramide across the MENA region and Paris. These experiences informed her understanding of the industry, from the creative process behind a collection to the way a brand builds its identity and connects with its audience.
Through THEFRONTROWSTUDIOS, Malak brings together her interests in fashion, culture, and human behaviour, creating a brand that extends beyond clothing into a broader lifestyle. Her vision is rooted in the idea that what we wear is never simply what we put on; it is an expression of who we are, how we see ourselves, and how we choose to be seen.